Public Relations Research Essay Example for Free

Public Relations Research Essay Education is a 501(C) 3 nonprofit corporation that exists to serve the shared interests of public agencies, businesses, teachers, community organization, and individuals disturbing or using environmental education (EE) materials and programs. It is a neutral and objective source of information related to EE in Colorado and a voice for EE’s important role in the balance between societal needs and environmental quality. As a statewide member organization, CAEE has over 850 members from across Colorado including teachers, students, information educators, public agency employers, and retirees. CAEE is a national leader in innovative, state-of-the-art approaches to statewide capacity building for EE resources. More than 500 organizations, engaging thousands of staff and volunteers, are providing EE programs and services. The organization faces two problems: 1) image awareness and 2) funding. The organization faces a lack of image awareness for the following reasons: 1) with the large number of diverse organizations and flexible staff and volunteer participants it is difficult to create a unified brand image; and 2) with a staff of from 2 to 4 members as the only consistent representatives for CAEE, their image tends to define CAEE. Therefore, the organization needs to create and communicate a consistent message for CAEE to enhance its image and increase members and partners with their one of their primary target audiences-K-12 educators. The CAEE has the following image/brand elements, but it needs a wider public and media exposure to generate image awareness. Current Brand Images: †¢ CAEE Logo, which is used on all advertisements and promotions †¢ CAEE is prominently displayed on its website and all e-mail addresses †¢ CAEE has a Facebook page CAEE’s positioning is weak, since many EE providers that are members of CAEE are often very involved, however, there is a major EE provider sector that is unaware of the benefits of CAEE’s services. In addition to the EE community, CAEE has not been effective in reaching those outside the EE community such as funders and legislators. The CAEE’s second problem is funding, since it continually struggles with a precarious financial situation. The major source of CAEE’s funding comes primarily from grants and corporate sponsorships. Therefore with a down turn in the economy CAEE’s funding. There are two cases that relate to the CAEE’s problems of image awareness and consistent corporate funding. They are both Cause Branding cases from Cone, Inc. I selected these case studies from Cone, Inc. , because it is a pioneer and leader in Cause Branding. They utilized extensive research, analysis, and strategy development. In 2010, Cone, Inc. conducted a Cause Evolution Study. In the study, they found that despite the downtown in the economy over the previous two years, nearly 64% of American companies responded well to the social and environmental issues that emerged during the recession. The following is an overview of their research findings: 83% of Americans wish more products, services, and retailers they use would support causes. 88% of consumers have a more positive image of a product or company when it supports a cause they care about. 90% of consumers want companies to tell them the ways they are supporting causes. With respect to Cause Branding in specific industries, the study found that consumers are looking beyond the usual candidates, the ones the find on stores shelves to those with recognized environmental footprints such as the following industries.

Our Society is Becoming More Like a Dystopia Than a Democracy Essay

Everyone believes that the United States government is based solely on the values of democracy. At one point it was, when the U.S was founded, but recently it have change due to the ambition of wealth and power. The United States have been known to be the country of freedom, equality, and prosperity. Which have proven through its own people and other countries that democracy was the best government to follow by. But if we look deeply in our government, the people who runs it, does not completely follows the values of Democracy and secretly use traits of totalitarian and dystopian acts. Two great novels, Brave New World by Aldous Huxley, and 1984 by George Orwell describe life living in a dystopian and totalitarian government or society. Living in these type of societies, is not the best way to live in because you lose your freedom and lose yourself. I believe that our society is more like Brave New World than 1984 because our society seem perfect, but actually it is not. If you thi nk about it is not as peaceful and innocent as it seemed. Society have been brainwashing us to like what they want us to like and hate what they want us to hate. Just like the people in Brave New World, we were condition to like certain things, because we are ignorant in our surroundings, and often don’t judge it. If we don’t act, we as a group or community, will eventually fall into the grasp of their dirty hands, and lose control of our minds and rights. First of all, I want to talk about leisure activities that society offers us play and condition by it. From the novel, Brave New World, when D.H.C explains to his student about the achievement of their society, â€Å"It was decided to abolish the love of nature†¦Ã¢â‚¬Ëœbut simultaneously we condition them to l... ...rave New World. I think people got so use of drug, it so hard to imagine a world without drugs, even there are some people who is stupid enough to take drugs that could kill them. Therefore, that is why I believe that people are addicted and believe that drugs is our only solution. In conclusion, that is why I believe that I believe that our society or government is becoming like a dystopia in Brave New World. It seem perfect, but it is not. There is a lot of other things that government I doing, that is violating our rights and we are not conscious of what they are doing. So in a way, we are already in their grasp, and if we do not fight, we will lose our freedom to think, to rebel, and speak. Works Cited Huxley, Aldous. Brave New World. New York: Harper & Bros., 1946. Print. Orwell, George. 1984: A Novel. New York, NY: Published by Signet Classic, 1977. Print.

How Does Technology Influence the Google Generation

Nowadays, with the advancement of technology, our current generation, the so-called â€Å"Google generation†, is being influenced in a negative way. So what is the actual meaning of â€Å"Google generation†? One of the common definitions is that â€Å"The â€Å"Google generation† is a popular phrase that refers to a generation of young people, born after 1993, growing up in a world dominated by the Internet† (Rowlands et al. 292). However, that definition is not definitely precise. Jim Ashling says, â€Å"Everyone is members of the Google generation. All age groups exhibit some Google-generation traits† (22). Thus, the Google generation encompasses not only the young, but also the other generations. Which one creates the Google generation? The answer is technology. Since it is inherent in every area of life, the Google generation is impacted by it, which consists of changing their behaviors, affecting their critical thinking, swaying their reading habit, and making the children digital-age. The internet is currently considered an integral part of the society. It provides both advantages and disadvantages. For one thing, the information literacy of young people has not been improved with the widening access to technology (Rowlands et al. 95). Further, Internet research shows that the speed of young people's web searching means that little time is spent in evaluating information, either for relevance, accuracy or authority (Rowlands et al. 295). This will make them more work-shy. In addition, young people have a poor understanding of their information needs and thus find it difficult to develop effective search strategies (Rowlands et al. 295). As a result, they exhibit a strong preference for expressing themselves in natural language rather than analyzing which key words might be more effective (Rowlands et al. 295). Moreover, young people have unsophisticated mental maps of what the internet is, often failing to appreciate that it is a collection of networked resources from different providers (Rowlands et al. 296). Consequently, the search engine, Yahoo or Google, becomes the primary brands that they associate with the internet (Rowlands et al. 296). Therefore, their ability of evaluating and searching information will principally count on the search tools, and their creativity will be restricted. In the other words, it can be considered a type of artificial literacy. When they receive information of a specific topic, they think that they understand it. However, no one recognizes that information is extracted from technology, especially the internet, not from their authentic perceptions. â€Å"Critical thinking as an attitude is embedded in Western culture. There is a belief that argument is the way to finding truth,† observes Adrian West, research director at the Edward de Bono Foundation U. K. , and a former computer science lecturer at the University of Manchester (Greengard 18). Thereby, critical thinking is very crucial in speculating the information. If one loses that ability, he cannot perceive the entity of issues. Unfortunately, currently rapid development of technology causes their thinking process to be passive. They are not able to think the way which was formerly. In contrast, their present thinking process may be called machinery sense. Greengard states about this issue: Although there is little debate that computer technology complements and often enhances the human mind in the quest to store information and process an ever-growing tangle of bits and bytes, there is increasing concern that the same technology is changing the way we approach complex problems and conundrums, and making it more difficult to really think (18). Additionally, the wealth of communications and information can easily overwhelm our reasoning abilities (Greengard 18). Accordingly, Bugeja concludes â€Å"Without critical thinking, we create trivia† (Greengard 19). Seriously, it is time to take a closer and more serious look at technology and understand the subtleties of how it affects the thinking process. What’s more, their reading habit is one of technology’s considerable victims. According to the National Endowment for the Arts, literary reading declined 10 percentage points from 1982 to 2002 and the rate of decline is accelerating (Greengard 18). That is an authentically alarming statistic. Along with a diversity of information on the internet, their reading habit has been lessened drastically. The reason is that previously, people only collected information through books, which are the chief source. They regularly read almost all pages of a book. Notwithstanding, the technology distraction level is accelerating to the point where thinking deeply is difficult (Greengard 18). They are overwhelmed by a constant barrage of devices and tasks, and increasingly suffer from the Google syndrome (Greengard 18). People accept what they read and believe what they see online is fact when it is not (Greengard 18). Nicholas Carr, a journalist, told that it used to be easy to immerse himself in a book or a lengthy article. Nonetheless, the Net distracted his concentration on reading. He has to struggle against his reading habit that used to come naturally. For more than a decade now, he has been spending most of time online, searching, and surfing on the internet. As a result, the Net seems to chip away his capacity for concentration and contemplation. It is not only Nicholas’s problem, but is ours as well. The authors of the study report say: It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of â€Å"reading† are emerging as users â€Å"power browse† horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense. (Carr, par. ) Also, he supposes that the Google generation comes to rely on computers to mediate their understanding of the world; it is their own intelligence that flattens into artificial intelligence (Carr, par. 36). At any rate, they are able to absorb the benefits of reading through the internet and keep the traditional habits because reading is learning and entertaining. The most striking example of the Google generation is the â€Å"digital-age† kids (O’Brien, par. 1). Why are they called â€Å"digital-age†? O’Brien has a 15-year-old son whose study is completely distracted by the technology. She had to keep a deep eye on him whenever he took an exam. She says â€Å"Every time I crossed the threshold, the scene was the same: textbooks remained firmly closed in his bag while the laptop was open on his desk. On the screen was some history/ physics/English document, but also his Facebook and iTunes pages. In his ears were the iPod plugs, playing back a podcast. And sometimes, just to fracture his concentration even further, he might have had a half-played video running on YouTube as well† (O’Brien, par. 3 and 4). She was irritated to keep his son on concentrating. From her problem, she concludes â€Å"He’s a digital native; you’re a digital immigrant† (O’Brien, par. 6). Digital natives and digital immigrants are terms named by the American futurist, Marc Prensky, to distinguish between those who have grown up with technology and those who have adapted to it (O’Brien, par. 7). According to researchers, the children are in the midst of a sea change in the way that they read and think (O’Brien, par. 8). They have wonderfully flexible minds. Further, they absorb information quickly, adapt to changes and are adept at culling from multiple sources. But they are also suffering from internet-induced attention deficit disorder (O’Brien, par. 8). Rose Luckin, Professor of Learner- Centred Design at the London Knowledge Lab and a visiting professor at the University of Sussex, is working on a study examining the internet's impact on pupils' critical and meta-cognitive skills. â€Å"The worrying view coming through is that students are lacking in reflective awareness,† she says. â€Å"Technology makes it easy for them to collate information, but not to analyze and understand it† (O’Brien, par. ). In short, it is time the society should do something to improve the digital-age children. Therefore, the role of parents and teachers are constantly respected and highly valued, like Rose Luckin says: Because they have been using digital technology all their lives, our children feel they have authority over it. But technology cannot teach them to reflect upon and evaluate the information they are gathering online. For that, the role of teachers and parents remains fundamentally important. (O’Brien, par. 2) Even though technology brings many various utilities to the civilization of the society, there are some issues on which are scouted out seriously. The Google generation ought to be aware of how to harness it. Do not let it affect the behavior, the ability of thinking critically, reading habit, and â€Å"digital-age† children. At any events, they should utilize the best benefits of technology to improve the life in a proper way. Keep in mind that technology can be a good servant, but it can be also a bad boss.

Internal Environmental Scan/ - 950 Words

Assignment 2: Internal Environmental Scan/Organizational Assessment This section provides the opportunity to develop your course project. Conducting an internal environmental scan or organizational assessment, provides the ability to put the strategic audit together. In this course so far you have conducted the following steps toward completing the capstone strategic audit: Identified the organization for your report Interviewed key mid-level and senior level managers Created a market position analysis Conducted an external environmental scan in preparation of your final report and presentation Prepared a preliminary strategic audit In this module you will conduct a comprehensive assessment of the internal environment at your†¦show more content†¦It includes direct examples of relationship to the business strategy. 12 Strategy Clarification: Assess the organization’s understanding of the business strategy through interviews with mid-level and senior managers. Assess their understanding and agreement of the business unit’s value proposition, market position, and competitive advantage (these are inputs from M5: Assignment 1). Assessment of the organization’s understanding of business strategy is clear, complete, and grounded in reason. Examples from the interviews with mid-level and senior managers are used to illustrate or expand ideas. Assessment of the understanding and agreement of the business unit is clear, complete, and grounded in reason. 12 Cultural Assessment: Explain the unwritten rules and shared values that govern behaviors in the organization. Do they act as enablers or blockers to the strategy? For example, is there a culture of information sharing and collaboration that enables the organization to respond quickly across structural boundaries to solve problems for customers? On the other hand, do groups not share important information through informal mechanisms, thus slowing response times? 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